remove the noise, keep the aesthetic.
1/1, up-cycled & custom made.

wearable (wo)menswear for the unapologetic self. made for city living.

LOYAUTÉ is an independent fashion & lifestyle brand. Menswear, womenswear & coffee aesthetics. Established in 2016, an idea born in London, which operated in Amsterdam in the early days and now based in London. Creating wearable (wo)menswear for the unapologetic self.

Inspired by the confidence of youth, energetic city life, coffee culture, industrial interior and design. Remove the noise, keep the aesthetic.