We are striving to become a symbol of the new generation. We create clean and refined industrial garments. Ready to adjust to the new environment that is constantly changing. We live in a world which asks us to adapt to the digital and technical changes, faster than ever. Who adapts faster to these changes and rules those changes? The new generation, who is not afraid to change whenever they feel like it and whenever they can. Lucky to be inspired by them, we create the styles they are asking for. Therefore, we encourage the youth to stay smart, inspired and go after their dreams. Most important to stay loyal (LOYAUTÉ) to themselves.
LOYAUTÉ stands for this change in environment, yet stays clean and refined. We create styles that adapt to the future of fashion. Sustainable and future proof. Inspired by the youth, industrial art, interior and design.