PHILOSOPHY


Remove the noise, keep the aesthetic

We are striving to become a symbol of the new generation. Our ‘Remove the noise, Keep the aesthetic’ lifestyle is already a symbol of the lively aesthetic vibe which is seen through our clean and refined industrial items. We create styles that adapt to the future of fashion. Simple, comfortable and classic items but able to effortlessly combine into chique and sophisticated styles.  

We are the generation who is ready to adjust to the new environment that is constantly changing. We live in a world which asks us to adapt to the digital and technical changes, faster than ever. 
LOYAUTÉ stands for this change in environment, yet stays clean and refined. Sustainable and future proof. We contribute to a healthy environment by only producing capsule collections with selected items per season.
The name comes from the unique bond people can share. We stand for unity, being loyal to eachother and ourselves.
We appreciate the hype and respect the culture. But our goal is always to be and feel different. We remove all irrelevant noise, and we cherish pure aesthetics. 
Inspired by the youth, dreamy aesthetics, industrial interior and design.