We are striving to become a symbol of the new generation. Our ‘Remove the noise, Keep the aesthetic’ lifestyle is already a symbol of the LOYAUTÉ vibe which is seen through our clean and refined industrial items. We create styles that adapt to the future of fashion. Simple, comfortable and classic items but able to effortlessly combine into chique and sophisticated styles. We remove all irrelevant noise and focus on the essence of the aesthetic.

'' We appreciate the hype and respect the culture. But our goal is always to be and feel different. We remove all irrelevant noise, and we cherish pure aesthetics. ''

Our mission is to close the gap between 'hypeculture and hipsterculture'. In the world of LOYAUTÉ it is okay to be triggered by hypes and trends so as it is to be influenced solely by your own personal interests. We want to inspire the community to keep combining trends & hypes with personal interests. The LOYAUTÉ name comes from the unique bond people can share. We stand for unity, being loyal to eachother and ourselves. Therefore, to stay true to your own personal aesthetic and confident enough to combine these with trending topics.

Inspired by the youth, dreamy aesthetics, coffee culture, industrial interior and design.


We are the generation who is ready to adjust to the new environment that is constantly changing. We live in a world which asks us to adapt to the digital and technical changes, faster than ever. LOYAUTÉ stands for this change in environment, yet stays clean and refined. Sustainable and future proof. We contribute to a healthy environment by only producing capsule collections with a max of 10 items per season.